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Though various entrepreneurs have different strengths and weaknesses, you as an entrepreneur still need to include at least some of each element in your presentation in order to get customers. Some products do better with lots of pictures and just a little copy, while others need a lot of description and will do well with just one or two pictures. It really depends on the product and only can you can really know what the balance has to be. However, one good rule of thumb is that the higher the price tag on the product, the more you're going to need both good pictures and good copy. People want to know exactly what they're buying if they're going to invest a lot of money into it. So if your business offers high end products that customers need to spend a lot of money on, it's a good bet you need to provide a good balance between the two.


Of course, not to be outdone, if a product has reached a certain price, you'll need some good images of your product. Even solid buyers need to see what they're buying.So think about this for a minute. Think about why your product is special and why the customer should want it. Is it a special type of 14 karat gold jewelry with a unique embossed design? Is it an exact replica of the crown jewels? Is it warrantied for a lifetime? Do you offer 100% money back with no questions asked if customers are unhappy with their purchase? This is exactly what your sales copy should say, and it should compel both your browsers and your serious buyers to buy; customers should not just feel that they want the product, but they should feel that they need it. If you appropriately sell them on the benefits of your product, this type of good copy will make you more sales than a great picture, even though, of course, a great picture is still part of the package.


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